Lead
Start with the opportunity you already have.
Untapped revenue may already exist within your lead database. PlumCom helps identify the contacts worth a closer look.
Lead. Qualify. Convert.
Your next customer may already be in your database.
PlumCom identifies genuine interest, qualifies leads through professional conversations, and delivers sales-ready prospects to your team.
About PlumCom · Founded 1984
Relationships Build Business
PlumCom was founded in 1984 on a belief that has remained constant: business is built through people, relationships and meaningful conversations.
PlumCom’s role has evolved, but that experience continues to guide our work today. We now apply what we have learned to help organizations recognize overlooked opportunities and turn them into meaningful sales conversations.
Read our story and meet the foundersWhere Our Approach Begins
The issue is not always a shortage of leads.
Organizations invest significant time and resources attracting exhibitors and sponsors. Yet many contacts receive little meaningful follow-up. Others request information and are never contacted again. Many existing leads simply sit untouched, with no one determining whether they represent untapped revenue. The result? Missed opportunities and revenue left on the table.
The real challenge isn’t generating more leads — it’s identifying which existing leads deserve a meaningful conversation.
A focused approach
Uncovering genuine sales opportunities.
Qualify
Identify genuine sales opportunities.
Professional outreach uncovers genuine interest, buying intent, decision involvement, timing and the next best step, so your sales team receives qualified opportunities.
Convert
Give your sales team a stronger handoff.
PlumCom delivers sales-ready prospects with context. Your team keeps ownership of the relationship and closes the sale.
The PlumCom Difference
Why Clients Call PlumCom
- ExperienceBuilt through producing and managing expositions across sales, sponsorship, programming and operations.
- Practical JudgmentKnowing where to focus and which contacts deserve a conversation.
- FlexibilitySupport shaped around each show and its immediate sales needs.
- Focused SupportAttention directed toward the opportunities most likely to move forward.
- Personal AttentionEvery conversation is handled thoughtfully and professionally.
Services
Turn existing contacts into meaningful sales conversations.
Exposition and association sales teams are managing renewals, pursuing new business and building relationships.
At the same time, hundreds of leads from previous inquiries, acquired lists, research, past prospecting and other sources may never have been pursued. These prospective exhibitors and sponsors need to be reviewed for continued relevance, contacted and assessed to determine whether a genuine sales opportunity exists.
How PlumCom Helps
01Identify the Opportunity
PlumCom reviews existing contacts and uncovers prospects that may have been overlooked, inactive or not fully explored.
02Understand the Potential
Through direct, professional conversations, PlumCom determines genuine interest, business need, timing, decision involvement and buying potential.
03Deliver a Stronger Handoff
Qualified opportunities are passed to your sales team with the conversation history, buying indicators and recommended next steps needed to move the sale forward.
OPTIONALExhibitor and sponsor prospecting
Identify and qualify new exhibitor prospects that fit your event and add high-potential opportunities to your sales pipeline.
Testimonials · Listen to what our customers are saying
Trusted across the event industry.
Clients and colleagues, in their own words.
“I’ve worked with PlumCom on various projects, from show management and attendance marketing to database clean-up and telemarketing. Bruce and Jai bring different skill sets to the table, putting PlumCom in an enviable position, truly being flexible and valuable to a wide array of clients.”
President — Newcom Media Inc.
“Jai served as a CEM faculty trainer for IAEE’s Certified in Exhibition Management Learning Program online courses since 2009. She facilitates courses of up to 40 students in exhibitions and events management and event marketing. I love working with Jai because she is so enthusiastic about the industry and about helping her students learn. She goes above and beyond in giving guidance to her students. I would recommend Jai as a trainer — she is a great benefit to the industry.”
Senior CEM Program Manager — International Association of Exhibitions and Events (IAEE)
Insights
Ideas worth thinking about.
Today’s Reality: Overwhelm Isn’t the Exception
There’s a level of overwhelm right now that feels different. It’s everything layered on top of everything else.
Read MoreSales Fundamentals Haven’t Changed
The tools have changed; however, sales haven’t changed nearly as much as we think.
Read MoreAI Gave Us Time Back. Are We Taking It?
AI is supposed to save us time. And it does. But are we taking the time it gives back?
Read MoreAI Can Find More Leads. Who Has Time to Work Them?
A reflection on AI, sales capacity and what happens after the prospect is identified.
Read MoreAgeism Works Both Ways
We say age is just a number. But do we behave as though it is?
Read MoreFree Doesn’t Always Sell. Value Does.
A practical lesson about how price, value and perception influence decisions.
Read MoreThe Power of Patience in the Workplace
Why patience creates better conversations, stronger relationships and better decisions.
Read MoreContact
Let’s Talk
Where can we help strengthen sales and uncover new revenue opportunities?