Lead
Start with the opportunity you already have.
Untapped revenue may already exist within your lead database. PlumCom helps identify the contacts worth a closer look.
Lead. Qualify. Convert.
Your next customer may already be in your database.
PlumCom identifies genuine interest, qualifies leads through professional conversations, and delivers sales-ready prospects to your team.
The PlumCom Methodology
Relationship-led outreach that protects your brand, supports your sales team and uncovers genuine interest. Every qualified prospect is delivered with buying indicators and recommended next steps, so your sales team can focus on closing business.
The challenge
The issue is not always a shortage of leads.
Organizations invest significant time and resources attracting exhibitors and sponsors. Yet many contacts receive little meaningful follow-up. Others request information and are never contacted again. Many existing leads simply sit untouched, with no one determining whether they represent untapped revenue. The result? Missed opportunities and revenue left on the table.
The real challenge isn’t generating more leads — it’s identifying which existing leads deserve a meaningful conversation.
A focused approach
Lead. Qualify. Convert.
Qualify
Identify genuine sales opportunities.
Professional outreach uncovers genuine interest, buying intent, decision involvement, timing and the next best step, so your sales team receives qualified opportunities.
Convert
Give your sales team a stronger handoff.
PlumCom delivers sales-ready prospects with context. Your team keeps ownership of the relationship and closes the sale.
About PlumCom · Founded 1984
Relationships build revenue.
PlumCom has worked across the exhibition and event industry — from producing major expositions and developing sponsorship and sales programs to educating industry professionals. Today, we apply that experience to helping show organizers build relationships, identify genuine sales opportunities and strengthen revenue.
Technology provides information. Relationships create opportunity. That’s why PlumCom listens first, represents every client professionally and shapes each engagement around your goals, lead database, priorities and sales process.
People do business with people they trust.
Why clients call PlumCom
- Exhibition and event-industry experience
- Relationship selling built on meaningful conversations
- Professional representation of your brand
- Programs shaped around your goals and sales process
- Support that complements your existing team
Services
Turn existing contacts into meaningful sales conversations.
Exposition and association sales teams are managing renewals, pursuing new business and building relationships.
At the same time, hundreds of leads from previous inquiries, acquired lists, research, past prospecting and other sources may never have been pursued. These prospective exhibitors and sponsors need to be reviewed for continued relevance, contacted and assessed to determine whether a genuine sales opportunity exists.
How PlumCom Helps
Lead. Qualify. Convert.
01Identify the Opportunity
PlumCom reviews existing contacts and uncovers prospects that may have been overlooked, inactive or not fully explored.
02Understand the Potential
Through direct, professional conversations, PlumCom determines genuine interest, business need, timing, decision involvement and buying potential.
03Deliver a Stronger Handoff
Qualified opportunities are passed to your sales team with the conversation history, buying indicators and recommended next steps needed to move the sale forward.
OPTIONALExhibitor and sponsor prospecting
Identify and qualify new exhibitor prospects that fit your event and add high-potential opportunities to your sales pipeline.
Testimonials
Trusted across the event industry — hear it from clients directly.
Read all testimonials“I’ve worked with PlumCom on various projects, from show management and attendance marketing to database clean-up and telemarketing. Bruce and Jai bring different skill sets to the table, putting PlumCom in an enviable position, truly being flexible and valuable to a wide array of clients.”
President — Newcom Media Inc.
“Jai served as a CEM faculty trainer for IAEE’s Certified in Exhibition Management Learning Program online courses since 2009. She facilitates courses of up to 40 students in exhibitions and events management and event marketing. I love working with Jai because she is so enthusiastic about the industry and about helping her students learn. She goes above and beyond in giving guidance to her students. I would recommend Jai as a trainer — she is a great benefit to the industry.”
Senior CEM Program Manager — International Association of Exhibitions and Events (IAEE)
Insights
Ideas worth thinking about.
Free doesn’t always sell. Value does.
AI can find leads. Experience knows which ones matter.
The power of patience in the workplace.
Contact
Let’s Talk
Where can we help strengthen sales and uncover new revenue opportunities?